Portfolio
Directed communication strategy and campaigns to promote The Way Home, a short-form documentary series independently produced by KTF Films, to deepen understanding, spark dialogue, and illuminate root causes and promising solutions to the homelessness crisis in California and across the country. I worked closely with the documentary team from the start to shape the stories and build buy-in from a wide range of stakeholders. The series humanizes the homelessness crisis through personal storytelling, documenting the lives of people experiencing homelessness that are often overlooked, and lifting up promising solutions to end homelessness in California and beyond. In 2022, a grass roots campaign targeting community organizations across the country led to a hundred plus screenings and events.
The Way Home: Project website
Led strategy for broad communications campaign to announce Kaiser Permanente’s industry leading work to achieve carbon neutral status. Campaign included media placements, social media, thought leadership, event, partnerships and internal communications for Kaiser Permanente’s employees and physicians. Drafted campaign material, talking points for leaders, opinion pieces.
Carbon Neutral: Project Website
Worked with documentary filmmakers and experts from Kaiser Permanente, CDC and NIH to shape this multipart series on the obesity crisis.
§ Working in partnership with HBO and other partners, developed broad communications campaign to elevate the series as well as key public health themes related to obesity and community health.
Weight of the Nation: Kaiser Permanente’s Video Message
Technology Writing